Joshua Baker

About

I’m a software engineer and designer. For 20 years I’ve worked with founders and management teams to build products, leading on what to build and why. I’m still designing and building software myself, and I’ve had the good fortune to travel all over the world doing what I love.

20+
years building products
140+
projects shipped
17
years running my agency
11
countries worked in

For a large part of my career I ran Tuple, the agency I founded, assembling specialist teams per project and staying hands-on across design, architecture, and code. I started out working for photographers and galleries, following my stint at SHOWstudio. That quickly grew into larger responsibilities: global projects for Getty Images, Umbro, and Skype, Not Optional with Index Ventures, and 0-to-1 work directly with founders.

Founders have brought me in at leadership level along the way, sometimes as fractional CTO, sometimes to advise: goal-setting and operating frameworks with Mixcloud’s founders, and 3 years as fractional CTO at The Dots, a professional network for creatives, where I rearchitected the platform and hired and led the 10-person product team while membership grew from 60,000 to over 750,000.

More recently, my attention has been on artificial intelligence and its application. That includes working with a team of ex-Google engineers on building vision models for use in accessibility products.

Tuple’s shared studio near Shakespeare’s Globe Joshua Baker, Nick Hallam, Harry Harrison, and Mark Jenkins in a workshop
Joshua Baker takes John Down, CFO of The Dots, through the latest product strategy
Tuple illustration by Maya Stepien Tuple illustration by Maya Stepien Tuple illustration by Maya Stepien Tuple illustration by Maya Stepien Tuple illustration by Maya Stepien