About

I’ve been building for twenty years, spanning software engineering, design, and strategy — often the one deciding what got built. I started out in fashion and creative studios. Later I founded my own businesses, working with some of the biggest companies in the world, and some of the boldest startups.

20+ 2120047024567890+

years building internet businesses

140+ 1142578901234009205652836913567890+

projects shipped

17 11704690234567

years — founded and ran Tuple

10+ 110024567890+

years — the longest partnership

I ran Tuple, my studio, for seventeen years from its founding in 2007. As principal, I assembled specialist teams per project. The early work was for photographers, galleries, and creative studios. Getty Images followed, and the work grew from there: Banked’s Pay by Bank button, prosperity indexes for the Legatum Institute and the Milken Institute, and Not Optional with Index Ventures — the campaign that helped move over €5bn into the hands of European startup employees and changed equity legislation across Europe. I wound it down in late 2024 to focus on AI, passing my client roster to a trusted partner agency.

Founders have brought me in at leadership level — sometimes as fractional CTO, sometimes to advise. I led the initial technical architecture at a fashion e-commerce business, took the same seat at a consumer marketplace, and shaped goal-setting and operating frameworks with Mixcloud’s founders. At The Dots, a professional network for creatives, I spent three years leading the replatform and hiring the engineering team — the full story is in the case study.

Recently, I’ve been working with ex-Google engineers in the AI space. Taptics is my consulting practice, advising AI and technology companies on strategy, operations, and on-device AI. I’m opinionated about where the models help and where the hype gets in the way.