Joshua Baker

Joshua Baker

I’m a technologist and entrepreneur with over a decade working in technology, management, product and growth roles.

I’ve built business, sustainably grown products, and advised founders and management teams in various sectors all over the world.


My current focus is on Tuple, the studio that I founded, as well as a stealth product we’ve been building.

Tuple is a technology-focussed product consultancy and venture studio.

If you’re an entrepreneur or business in need of a technology partner we’d love to hear from you.

Find out more →

Other Work

On occasion I’ll work directly with founders and teams to help with their business or campaign goals.

Not Optional

Index Ventures

I’m proud to work with the forward thinking team at Index Ventures on Not Optional, a campaign to promote better stock option policies for European startups.

Support the campaign →

The Dots

For a long while, I was an interim CTO at The Dots, helping them rebrand, replatform, hire a team and grow significantly during my tenure.

Connect with me →


I love working with entrepreneurs and management teams. If you think I can help with any of the following, please get in touch.

  • Interim management (CTO/CPO/CEO)
  • Goal frameworks (e.g. OKRs)
  • Product strategy
  • Growing and retaining a team

Get in touch →

Select Testimonials

Pip Jamieson
Pip Jamieson
Founder, The Dots

I have been extremely impressed with Josh from our first conversation through his final delivery. He has broad knowledge of new technology and best practices and is one of those rare finds who is not only extremely creative and entrepreneurial in his solutions, but also highly sophisticated when it comes to client service. You would be in good hands working with Josh!”

Rebekah Audic
Rebekah Audic
Brand & Marketing Director, Getty Images

Josh’s instinct and ability to understand where opportunities lie to use technology to delight is unparalleled. This gives him the edge in understanding where his extensive skillset comes into play.

These attributes form a very clear sign of an individual who can look at things from above, with one eye on the macro and the other on the micro. Interchanging these viewpoints to be pragmatic in his articulation and delivery of solutions whilst being focused on the smallest of things that might make a huge difference. It’s this deep understanding that made Josh an absolute pleasure to work with.

He will always spend the time to understand a business, and most importantly, the people working for a business to bring things to life. Flexing between user and business needs, Josh can quickly put together a coherent plan taking into account everything from technology to design strategy – he’s masterful in knowing where to apply his skills, thinking and at the time it is needed, letting his trust in others to complete their tasks compliment his own.

I wouldn’t hesitate to recommend Josh as someone who can truly show the power of technology and what it might bring to a business, someone who can explain and implement in a human way. Not only that, his quick wit, willingness to be open and exceptionally personable manner means he would be a superb addition to any project, team and business.”

Mark Jenkins
Mark Jenkins
Experience Design Director, 72andSunny

Josh is a very experienced technical advisor and thoughtful individual. If you ever need someone to advise you on the technical side of your startups’ project Josh is your man! He is great in finding simply ways to implement complex ideas and a fantastic problem solver. Any startups would be lucky to have Josh as a technical advisor or a digital strategist!”

Laurent Antoine Faboumy
Laurent Antoine Faboumy
Founder & Creative Director, Kwaleö

I have worked with Josh on various web design and development projects over the years. He is a machine; ruthless and rigorous, knowledgeable and opinionated. You'll need a Josh on your team; he'll bring the technical expertise and ensure your hard work is presented online effectively and efficiently.”

Nick Finney
Nick Finney
Founder & Creative Director, NB Studio

Just saying hello?

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