Joshua Baker

Benetton Group

COLORS Magazine Website & Community

I led the technology and built COLORS’ official magazine website, combining editorial publishing, community features, subscriptions, and its archive.

Role
Technology lead
Scope
Publishing, community, subscriptions & archive
Team
Sole engineer, with four designers
Stakeholders
Fabrica leadership & editorial team

Overview

Working at Fabrica in Italy, I collaborated with its leadership, the editorial team, and four designers on the magazine’s digital experience. I built the publishing platform and a weighted tagging system connecting related issues and stories.

By handover, all 85 issues were represented through issue narratives and selected articles. Readers could purchase and manage subscriptions online. I trained the editorial team to publish independently and documented the platform for the internal technical team.