Insley & Nash

Working directly with the founders, I defined the launch scope around a recurring operational problem. Email orders and separate file transfers left staff chasing usable artwork and print specifications.

I built artwork validation and a custom image-processing API, with previews scaled to print resolution and fabric width. Ordering tools carried each customer’s choices through to print preparation. I handled the entire software build, collaborating with a designer on branding and visual design. The platform reduced administration and allowed the team to handle more orders.